The metaverse has monstrously large potential (despite the suspicions it generates)

[rUparaHmaN017]

Ever since Mark Zuckerberg announced with great fanfare last October that Facebook was betting everything on the metaverse, many people have been in a state of shock and a multitude of questions have been swirling in their heads. How much potential does this technology have? Although many are suspicious (probably rightly) of the parallel virtual universe that the metaverse poses, the truth is that its potential is enormous . At least this is what can be deduced from a recent study carried out in Germany by OMD.

61% of consumers surveyed by OMD in its hong kong telephone number data report have their eyes set on the metaverse and 11% have already taken the plunge into virtual worlds on platforms such as Second Life, Decentraland, AlphaVerse or Next Earth.

Along these lines, 18% of consumers plan to enter the metaverse soon and 32% can perfectly imagine themselves operating in virtual universes.

The activities that people are most keen to sink their teeth into in the metaverse are travel (48%), gaming (46%) and education (45%). 41% are also interested in virtual universes as spaces focused on social contact and shopping, and 37% believe that the metaverse holds many possibilities in terms of cultural experiences.

The metaverse is a veritable garden of commercial opportunities for advertisers
OMD's study suggests (and this is an important piece of information for advertisers) that a more than respectable number of consumers are more willing to be tempted by the metaverse and do so without too many reservations.

According to OMD, potential application areas for this new generation of technology include virtual event sponsorship, virtual shopping sessions, and commercial use of NFTs .