offer additional items and similar products , but don't overdo it;
create a FAQ section to collect additional information about the product that you couldn't fit into the rest of the page;
activate live chat , especially if you have the possibility to do so with internal company staff.
Let's understand together what these methods consist of.
1. Raise interest right away
There is no second chance to make a good first impression.
This quote by Oscar Wilde also fits perfectly on an e-commerce product page.
The first information to highlight is in fact the essential one. Do not expect the customer to make an excessive effort to find it. Make it clear from the start what your product consists of and why it is worth buying.
For most products, using text that is understandable “at a glance” is the right choice, because it immediately piques the customers’ interest.
2. Provide adequate answers to doubts or problems
It is essential to focus on the motivations that drive a person to purchase your product and on the doubts that this person may have. There is a very close relationship between product, purchase motivations and doubts that can lead customers to postpone the decision.
Do your customers have more doubts about the functionality list of telegram users in sweden than the appearance of the product?
Then do not hesitate: use high-quality photos for the external description and dedicate the entire text space to explain the usefulness, functions, assembly or other technical details of your product.
This way you will have two advantages: you will increase conversions and you will help create more realistic expectations in customers, reducing the number of product returns.
3. Highlight the call to action
Is it immediately clear in your product sheet how to add the product to the cart?
It may seem obvious, but sometimes we risk neglecting the most important element of the product page: the call to action.
Proceeding to purchase must be easy. The button must be evident and in a position consistent with the other essential information, obviously without being excessive or inappropriate to the design of the site.
What is your return policy?
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