Consumers demand personalized offers from online stores

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In online stores, customers are particularly irritated by products being out of stock (73%) , poor search functions (62%), excessively slow loading times (60%), poor information about the seller (54%), and confusing website navigation (54%).

In contrast, consumers are particularly iran telephone number data interested in personalized offers based on previous purchases (37%) . 31% of consumers also want brands to provide them with personalized advice and content when making their purchases.

“Over the past 18 months, people have shifted many of their activities from the physical world to the digital world. Our research shows that people now have very different expectations when interacting online . The user experience is absolutely essential for the customer in this regard,” said Teresa Barreira, Global Chief Marketing Officer at Publicis Sapient. “Customer expectations for convenience are particularly high, so companies must strive to provide their customers with the most convenient options possible. Organizations that do so have the power to influence consumer choices and purchasing decisions.”