Whether due to ignorance or to following new trends, many companies leave eMail Marketing campaigns behind without really knowing what they are leaving behind. Although when thinking about doing online marketing and also reducing costs, people generally think about using social networks, sharing on third-party blogs or responding on websites, however, an email marketing campaign is much more effective and today we will tell you why.
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What are the advantages of email marketing?
Of course email marketing has other advantages as well.
Using traffic to your website
Get user data
There are no AdBlockers
What are the advantages of email marketing?
Email marketing not only helps you create a highly effective and direct campaign, but it also reduces the costs of other tools, making it one of the most economical ways to get your online advertising to the audience that is really interested in it.
An example of how email marketing will help you reduce costs is, for example, if you already have a database of contacts who have been previous customers. By sending a sales campaign and they buy from you again, you add an extra benefit without investing in capturing new leads.
Of course email marketing has other advantages as well.
Using traffic to your website
Obviously, whether potential customers arrive at your website through a search engine, a print advertisement, or social media , not all of them will purchase products on their first visit.
But if you get the email of those visitors, you can create campaigns that make them advance in the sales funnel little by little, without being invasive and in a totally personalized way, analyzing their preferences at each step.
And this is, without a doubt, one of the best ways to optimize the ROI of your investment : an email marketing campaign.
The great benefits of Email Marketing
Of course, it is not only the economy that counts when making an eMail Marketing campaign , since it has many more benefits than those we have mentioned above:
Get user data
If you run a social media campaign, you don't really get much data finance directors email lists about the people who have seen or interacted with your post. You might get their username and see a profile picture, but that's about it.
By creating an eMail Marketing campaign , you can know exactly who opened your email, which of the users clicked on your links, what is the best time to carry out your campaigns, if this user has previously purchased products from you... among many others.
There are no AdBlockers
If you maintain a good brand reputation , your emails will never go to the spam folder , and your subscribers will always have information about your brand in their inbox.
Not to mention that visibility in online ads is always variable due to reductions made by platforms such as Google or Facebook, and with an email marketing campaign you will not have those problems.
So if you are looking to create an online marketing campaign that is effective and low-cost, email marketing is your choice without a doubt , and you will also be able to retain your existing customers and make other campaigns profitable.
