How to generate leads thanks to HubSpot
The work of generating leads is not limited to simply capturing them, but it is also necessary to ensure that they are qualified. And, obviously, to do so, it is necessary to advance through the stages of the sales funnel .
There is a part of SEO or SEM positioning that you have to do regardless of the CRM you use and, in B2B, combine this work with telemarketing actions. It is therefore a matter of implementing a lead capture campaign . But there is no doubt that the software you have has a great influence on customer acquisition.
HubSpot , as a specific tool, has several resources to help you obtain qualified leads and facilitate sales. These are:
1.- Use of forms to capture leads
One of the advantages of HubSpot is that it allows you to create forms and customize them according to your needs. Not in vain, you should know that obtaining quality information, when the lead is generated, is essential to move on to the next phases. Here, a simple editor can be of great help to generate the template and, later, create a landing page or integrate the form into the main page, depending on what you need. You have the possibility to choose up to 1,000 different fields depending on the information you are looking for.
We do, however, recommend that you test whether the information is getting to where it needs to be. To do this, we recommend that you fill out the form and check that everything is working correctly; this way, you will reduce the chances of errors.
2.- Use a centralized database
The centralized use of the database allows you to collect various information about the client and, above all, not waste time. You will know the name and contacts of the company, address and other information that you can add to increase the level of knowledge. The great advantage that HubSpot has over other clients is that all the data that comes from Excel, Word or other departments of the company is managed.
By unifying all your information, it's easier to get qualified leads because you avoid dispersion. That's why HubSpot can help you make a difference.
3.- Segment campaigns according to different customer profiles
Campaign segmentation is an aspect that will depend on the Big Data management capacity. It is a fact that with this software the work is easier, since you can generate several fields in your forms and specific lists. The filtering work has to be done a priori, but also a posteriori.
