What an effective landing page looks like?

[asikurrahman]

Website and landing page are not alternatives, they simply have different functions
The site is your home, your proprietary environment (unlike social media, continually at the mercy of the tides of their creators and managers), the launching pad for every communication with your audience. The website , if you deal with online marketing , is a living environment, in continuous transformation . Not only to update prices and phone numbers. But above all to accompany the visitor on his journey and gradually convert him into a "customer".

Depending on your digital marketing strategy, blogs , pillar pages , landing pages , newsletters and social channels can be linked to your site .

Each channel and each tool are suitable and pursue different objectives. Call it “ Inbound marketing ” if you want…

There are two golden rules that you must always keep in mind when creating a landing page:

One page one target , one and only one objective. Which will translate into one and only one main CTA ( Call to Action ). The landing page is not a home page, it does not have to contain all the information albania phone number lead possible and imaginable, but it must have a precise objective (“sign up”, “buy this”…) and each element within it must serve this objective .

Take it easy , keep it simple.
Create a direct and essential design . Self-evident, usable.
In line with the previous point, avoid distractions: no useless elements that steal space and attention from the main objective. No decorations that get between the message and the recipient. No links that can take away from the main CTA.
To respect these two points, design your landing page in advance so that it clearly answers these questions :

What are you offering (exactly)?
What benefits can the user get from your offer? What problems will it solve?
Why does your visitor really need to take up your offer, rather than doing something else or going to one of your competitors?
Why should you join right away?
What actions must the user take to get what you are offering?
Having clarified these points, let's see what are the structural elements that make up a landing page, and where the various information should be placed.