How to Measure the Effectiveness of Your Inbound Marketing Strategy

[asikurrahman]

Also read How to Create an Effective Lead Nurturing Campaign to find out more.

Lead scoring (Score)
But if you already have a large number of leads coming in through your website, how will you know who to contact first? Who to prioritize?

Lead Scoring is a technique used to give each lead a score based on their behavior and interaction with your activities.

For example, a user who regularly visits your website for several days, viewing your pricing page and clicking on your emails is much more "qualified" than a contact who last visited your site three months ago. It is essential to set up a "scoring" system, so that you can prioritize how, when and who to try to "hook", in a specific order.

To learn more about lead scoring, also read What is lead scoring and why is it useful .

To evaluate the effectiveness of your inbound marketing strategy, it is important to use the right metrics . In this section, we will see how to use metrics to evaluate the effectiveness of your strategy armenia phone number lead and how to optimize your strategy based on the data collected.

If you are a marketing manager you must always keep under control the main Key Performance Indicators (KPI) of your digital activities:

Website Visits
Landing page views
Lead
Opportunity (to be forwarded to Sales)
Customers (to be retained)
This list is an example of some KPIs . You need to be able to quickly get this information and easily translate it into custom reports at least once a month. Try to dedicate time to this activity, because from here you can get the information to continuously improve your activities.

Make reports quick and easy to generate. Spend time understanding what data is relevant and how to generate it quickly. For example, if you use Google Analytics , learn how to configure it so that every time you log in (once a month or a week) you can instantly pull up the reports you need.