In the example below, you can see how Gucci makes sure the newsletter has a special Mother’s Day feel, showcasing options for the perfect gift, while still delivering on its branding from start to finish.
3. Let moms be the protagonists (and not the products)
While including gift ideas in your digital marketing efforts is great, you can make better campaigns by adopting a more human touch, with a focus on mothers and their everyday lives.
Massimo Dutti, for example, not only includes product recommendations, it also has a section on its latest editorial project: "Paper magazine", in which it shows its latest edition "An insight into model Mothers" in homage to motherhood, fashion and music.
4. Last minute gift ideas
Don't forget about last-minute shoppers in your online korea telegram data marketing campaigns: your emails can contain gift ideas to help them buy what they need in time. With the right subject line and content, you'll have the full attention of those who urgently need help.
Learn how Rituals targets last-minute shoppers in their Mother’s Day newsletter. Instead of overwhelming the email with ideas, they include very specific recommendations and their best-selling products:
5.
There is something you need to keep in mind: on Mother's Day, it is not usually your regular buyers who are looking for your products, but rather those people who want to give something to your segment, so it is possible that at this time you will have more first-time buyers who do not know your product very well.
The newsletter is the perfect opportunity to help your visitors find the right gift. Present them with a gift guide of products from your store and bestsellers that would be a good choice for Mother's Day.
Clarins does a great job in their newsletter, making clear the benefits of each product so that even someone without experience can choose the right gift.
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