Online shopping has been growing in Brazil like never before!
According to data from the Brazilian Electronic Commerce Association, around 97% of Brazilians made purchases online during the Pandemic.
First of all, since 2001, online sales in Brazil have been constantly growing, but during social isolation, we can say that Brazil has definitely become a digital country.
Thus, seniors, adults, teenagers and children are even more connected.
When we reflect on the size of the audience that can be reached on the internet, it becomes clear that there are countless opportunities in the palm of your hand, whether for those who want to work with Digital Marketing, or for entrepreneurs who want to sell online.
The fastest growing sectors
The fastest growing sectors
The sectors that grew the most
With such a large increase in consumer purchases, some sectors were and continue to be very busy during the pandemic, it is worth highlighting some of them:
Delivery: Delivery was and continues to be an important ally, especially for businesses such as restaurants and snack bars that want to continue selling to their consumers who are at home.
Supermarkets: Although delivery has grown significantly in recent months, people's food consumption has changed. The demand for items to make home-cooked meals, as well as home hygiene, has increased significantly.
Beverages: With many businesses closed, consumers are turning to local businesses for delivery to order drinks and beers at home.
Courses: With the uncertainty of when the crisis period will end, many online courses have been purchased by professionals who want to stay up to date in the job market.
Computers: With many workers adopting home office, there has been a significant increase in computer items, mainly laptops, chairs, mice and keyboards. There has also been an increase in sales of items that assist live broadcasts such as tripods, lighting and microphones.
Sellers also bet on online shopping
And it wasn't just consumers who started buying more, entrepreneurs and sellers threw themselves into the digital environment.
According to Abcomm, more than one virtual store was opened every minute in Brazil in March of this year.
This shows us that many companies were left out of this blue ocean to be explored, which is e-commerce.
This, of course, is an effect of social isolation that forced many bahamas phone number data entrepreneurs to bring their businesses to the digital environment.
Anyone who had never thought about opening an online store had to choose this path to avoid losing sales and closing their doors.
Many of the business owners who have had to make this choice have discovered unique business opportunities.
Taking advantage of the growth of e-commerce
How to take advantage of Digital Marketing opportunities?
Training yourself is the best way, whether through digital marketing courses or digital marketing consultancy.
Without training, we end up seeing entrepreneurs and salespeople suffering losses every day, disillusioned after receiving results below expectations on the internet.
But why does this actually happen?
Contrary to what some people believe, there is no magic formula in Digital Marketing.
To achieve good results, it is necessary to invest a factor that is much more important than money: TIME.
It is important to have knowledge about the best strategies, carry out research on customer profiles, and carry out countless tests on a daily basis, not to mention monitoring and adjusting strategies after they go live.
Online shopping
Online shopping
Online shopping: And how is the qualification?
Although it has been growing at a surprising speed, there is still a lack of qualified professionals in this area, and this is precisely where opportunities arise.
There are many digital marketing strategies, and normally, the most common are professionals who are specialists in specific areas such as Google Ads, Facebook Ads, Instagram Ads, SEO, Social Media and Content Marketing.
In general, there are strategies that present results in the short term (Sponsored Ads on various platforms and social networks), and others in the medium term (Content Marketing, Email Marketing, SEO).
Above all, even though being an expert in an area is important to maximize performance, at the same time, simply understanding a strategy is not enough to achieve relevant results.
For above-average results, it is important to work with several integrated strategies.
Academia Digital believes in training increasingly qualified and experienced professionals in the market.
And for this objective to be achieved, what cannot be missing is learning, right?
In this sense, we launched for the first time a FREE ONLINE COURSE on HOW TO SELL MORE THROUGH WHATSAPP with more than 20 modules with rich content.
To guarantee your free access, simply join our Telegram group by clicking here .
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