flow-based chatbot built with Brevo

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Difference between chatbot, AI chatbot, virtual assistant and hybrid chatbot
Broadly speaking, a chatbot's operation can be based on predefined rules or artificial intelligence (AI). It can also be combined with human intervention in a hybrid chat. Therefore, four types of chatbots can be distinguished: those that work with artificial intelligence (AI), simple or flow chatbots, virtual assistants and hybrid chatbots.

Chatbot
Simple chatbots, also known as flow chatbots , are those that work with a rules-based automation system . They are the most classic chatbot format, although they are still widely used today; for example, as an interactive system for answering frequently asked questions.

These chatbots maintain conversations based on predefined patterns. They are relatively easy to set up and manage, as you can design conversational flows based on intuitive conditional laos telegram data rules, which can be based on keywords or predefined response options.

Here is an example of setting up a chatbot with Brevo Conversations :

Brevo's Conversations app enables chatbot flow with just a few clicks.

Before activating the bot, you must anticipate the questions you expect from users, as well as the different keywords to ask them, and prepare the answers. In this type of chatbot, there is no improvisation: the answers follow the established script. This has its advantages and disadvantages :

On the one hand, you have full control over customer interactions . You avoid mistakes or inaccuracies that an AI chatbot could make.
On the other hand, you need to analyze the problems and concerns of your target audience in order to design appropriate conversational flows. It will be important to draw on your conversation history (live chat, emails, sales calls, etc.) and constantly update it to offer a user experience that meets the expectations of all customer profiles.
Artificial Intelligence Chatbot
Chatbots or conversational bots with artificial intelligence (AI) are solutions designed to operate autonomously with natural language processing (NLP) and machine learning . AI facilitates the understanding of natural language with less rigidity than predefined rules and offers users quick and logical responses.

Artificial Intelligence Chatbot
Source: IIC