Every marketing agency that starts its journey, wherever it is, begins by addressing the most immediate needs of its first clients.
Mailing services, a good way to sell to your clients
In this dynamic, mailing services are often the first to be requested , since even though many clients do not understand how email marketing works, they do know its value (especially, after all, since email is a medium present in practically every corner of our current existence).
However, you should not offer mailing services "just for the sake of it." If you do not fully understand the scope of the service you are planning to offer, and the limitations of the tools you are going to use to offer that service, it is better not to do it.
For example, many new agencies start out using services like Mailchimp to offer email marketing services to their clients. While this platform is quite handy and has a free version that is quite extensive for those just starting out, there is a database and email subscription fee that the system starts charging you extra for.
If you did not consider the above in your operating costs it directors managers email lists for your clients, not only will you have to take money out of your own pocket, but you will eventually look unprofessional and inexperienced.
Be careful, it is not just about sending an email
Another very important point is knowing how to have the right staff to offer comprehensive mailing services that meet the needs of your clients.
By this we mean that it is not just about "sending and that's it": mailing brings together professionals with different characteristics - copywriters ( who polish the writing and create eye-catching headers), IT and code technicians (who know how to check the functionality of links, the integration of complex elements such as SPF or DKIM), or designers (who will be in charge of giving your campaign an attractive header), among many others who are 'behind the scenes' to make everything happen in the best way.
