The email template should remain steady so that customers aren’t thrown off if every email looks completely different. It’s essential that the style of writing aligns with the overall voice of the company. Using similar design elements like font, colors, logo and other important branding components is an easy way for your customers to familiarize the email with your brand.
Download the Email Marketing Best Practices Checklist to mom database learn how to create a killer email campaign to increase your conversion rates
Send Your Email From an Actual Person Rather than the Company Address
This is one of the easiest email tips we have for you. Making this simple change in your emails will help achieve a more personal feeling and increase the number of opened emails and click through rates.
Track the Click/Open Rate
This will help you to measure your email marketing campaign. What was successful and resonated with your email list and which emails missed the mark? This information will help you choose a consistent voice for your brand and continue to create emails full of information your email list actually wants to read.
Engage with Your Leads and Customers Separately
Since your leads are not yet a customer, they need to continue to be educated about your company, your products and services and brought through the inbound marketing funnel. Communicating with your prospects is different than how you should be engaging with your customers. Thus, these emails should be segmented between the two.
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