Two popular paid marketing methods are:

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Paid marketing is the process of using paid advertising channels to target potential customers on the Internet. It involves placing paid or sponsored ads across channels to directly drive sales, rather than simply improving online visibility.

Unlike organic marketing, which aims to build brand awareness and increase website traffic, paid marketing is typically more focused on driving conversions related to a specific campaign.

Although paid tactics cost money, they have their advantages.

For example, you don't have to wait for your content to bulgaria phone number database rank or be discovered by your target audience organically.



Paid advertising
Sponsored advertising
Let's take a closer look at these two approaches.

What is paid advertising?
Paid advertising is a marketing approach that involves running paid ads on advertising channels like Google, Instagram, LinkedIn, and YouTube to get your content in front of your targeted audience.

Here is an example of a paid ad on LinkedIn:

A paid ad from Katmai on LinkedIn
Once you've set up and funded a paid advertising campaign, your ads can start appearing in front of your targeted audience almost immediately.

These ads often appear with the label "Ad", "Sponsored" or "Promoted." This differentiates them from organic results.

Here's an example of a YouTube ad with the "Ad" label:

A YouTube ad labeled "Ad"
There are different paid advertising models. A popular model is pay per click (PPC) .

PPC works exactly as it sounds. You pay every time a user clicks on one of your ads. PPC ads can be run on a variety of platforms, including: