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What is email marketing?

A marketing email is an email that a company sends to its subscribers with the aim of meeting their expectations: by informing them of current events, by offering them promotions or based on the behavior they have adopted.

The interest of this means of communication is to build a more human relationship since it allows to personalize according to the targeted person. It also helps to easily measure the impact of the campaign in real time. It allows companies to attract and engage its subscribers via the added value proposition. By meeting their expectations, they algeria telegram database make them happy customers and ambassadors of their brand.

Worldwide, 83% of marketers use it in their marketing strategy. It is indeed a very powerful conversion tool and allows you to analyze its results easily.



Building your emailing strategy


Step 1: Have a solid database
To start your emailing, you need to have a solid database. To do this, you need to use software that stores the information you need: name, first name, email, address, company, conversation history or even behaviors.

By having a base that brings together all of these parameters, it will be much easier for you to interact with your target.

There are two types of information you may collect: