Establish your editorial line

[moniyaakter]

Making a perfect post

To publish perfect content, you must first establish your editorial line. An editorial line is a framework that allows you to standardize all the content produced. It is the common thread of your strategy, it allows you to highlight your brand identity. It establishes consistency between all your communications. So choose a tone to adopt and the type of content you are going to publish.



Choosing your content
Whether it’s a photo, video or story, your content must be impeccable and original:

Good quality, not blurry or pixelated. Don't worry, there's no need to bolivia telegram number database invest in a high-end camera, current smartphones do the job just fine. If you don't sell products but still want to produce content, you can use image banks.
Which highlights what you offer. Content that makes you want to see it: colors, viewing angle, etc. To perfect your content, you can use applications that modify colors or allow you to add text.
Get inspired by your competitors and brands in other fields. Consider creating an account on Pinterest for example, many visual contents can help you be more creative.
To help you, here are some examples of successful content that, above all, makes you want to:

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To choose what content you are going to publish, here are some small statistics that can help you:

Even though videos are less used than images by brands, they remain the content that generates the most engagement (36%).
Images retouched with a filter are the most appreciated by Internet users. Beautified, they generate +21% engagement.