Marketing: complete guide to everything you need to know about the subject!

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So popular and so unknown at the same time, it is in this immense paradox that we find what we call marketing.

Everyone wants to know more about the biggest market revolution in recent years, but few know where to start.

But, after all, what is marketing, what does it feed on and how did it come about?

If you are one of those people who dreams of discovering these and many other answers, keep reading.

Check out a practical guide with everything you need to know about marketing.

Marketing: is it to eat or to make a profit?
Understood by many as the art of winning over and retaining customers, this is marketing.

Perhaps at some point in your life you have asked yourself: but how did this brand come from nothing and suddenly become everything?

How is it possible to become a topic of conversation among friends, on social media and, especially, to awaken the desire to consume?

All of this, of course, is only possible with a good investment in marketing!

Creating, exploring and delivering value to the target audience, these are the pillars that govern marketing strategies.

The objective is to show the consumer that a brand/person is always there for whenever and with whatever they need.

You know that friend who you feel understands you with just a look?

Who knows exactly what you are thinking and what your tastes and preferences are?

A brand that makes good use of its marketing becomes that friend!

However, unlike a common friendship without great pretensions, a company that uses marketing to win you over always has a purpose.

It's like they say, good marketing is the kind that doesn't even seem like marketing!

The challenge lies in the art of impacting you and generating in you the desire to consume in such a subtle way that, often, you don't even realize the level of influence to which you are exposed.

Therefore, appearances can be deceiving, even if it dresses like an understanding friend at all times, marketing is always looking for something.

This something is directly linked to the objectives of a company/brand, and in 99% of cases it is related to increased profits.

After all, this is the big goal: to generate more consumption, increase demand and consequently profitability.

Social consequence: Digital marketing
Think about it: the year was 1998 and the world had just experienced a phenomenon that would quickly change everything and all the ways we relate and consume: the internet arrived!

Despite being completely new, it generated extreme fascination for everyone since its appearance.

But, 23 years ago, no one would have been able to measure latvia whatsapp number database the proportions that the internet will take on in the lives of humanity in the coming decades.

Today we are here, using the internet to access this content and much more.

In a short time, the World Wide Web (WWW) became everything and, for many, the main source of work.

The consequence?

An increasingly globalized, accessible, immediate world with all the knowledge existing in any human brain just 1 click away.

Of course, a change like this also directly interferes with social behavior.

After all, the world changes, people change with it.

And that was exactly what happened to culminate in the birth of a trend that we now call digital marketing.