What are event parameters in GA4?

[jsarmin]

In Google Analytics 4, some events are collected automatically. And some require you to set up Google Tag Manager. For others, however, you only need the GA4 platform. We’ll look at the details later in the guide.

All events, regardless of type, are accompanied by important details called "event parameters . "

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Event metrics provide additional information about how users interact with your website.

For example, you can include parameters that describe the products you sell, such as their name, category, and price.

You need metrics to fully understand your event data.

Let's look at a basic example to see how Google Analytics 4 events and event parameters work together: the page_view event.

The page_view event logs data every time a page loads, but it uk telegram data needs a specific event parameter to collect all the information we need.

Here's how it works:

page_view event: The event counts page views each time a page loads
page_location event parameter : The parameter sends additional information about the event to show which pages are being viewed
Here is another example of an event parameter:

click event : The event will count every time an external link is clicked. With the event alone, you will only know the total number of times all external links were clicked.
link_url event parameter : Again, the parameter sends additional information about the event. The link_url will tell you what specific URLs those external link clicks are pointing to.
In UA you needed at least two event parameters per event. And you could have a maximum of four parameters per event.