Young Lions Digital 2024 Jury:

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The finalists' session was held at the centrally located Urso Hotel in Madrid , where the shortlisted teams had five minutes to convince the English-speaking jury of the potential of their idea. The winning team presented Silence Assistant , a project that transforms the virtual assistant on Samsung smartphones into a mental health tool that listens to silence to identify the user's loneliness.

This year's Young Lions Digital challenge was to develop a creative idea that would help break down barriers for those most affected by unwanted loneliness - young people aged 22-27.

Kiki Holshuijsen and Francisco Pascual are now Spain's representatives in the international Young Lions Digital competition at the Cannes Lions International greece number screening Festival, which will be held in person from Monday 17 to Friday 21 June 2024. "It is an honour for us to represent Spain at the Cannes International Festival and to have the opportunity to give visibility to our work, which we love because it has the potential to help many people. Initiatives like Young Lions are a springboard to showcase our talent in an international environment and serve as an inspiration for people who don't know us yet," say the winners.

Alejandro Di Trolio – Executive Creative Director/Creative European Chairman, Cheil Spain
Alejandro Fuente Aguirre – Head of Marketing La Casera, Trina & Sunny Delight, Suntory Beverage & Food
Alfonso Fernández – CMO & Head of Direct to Consumer, Samsung
Ana Gómez – Head of Agency Partnerships Iberia, TikTok
Emiliano González De Pietri – Chief Creative Officer, McCann
Ignacio Navarro – Southern Europe Category Marketing Director Whiskey, Rum and Tequila, Diageo
Kika Samblás – Partner & Managing Director, SCOPEN
Luca Barca – Chief Marketing Officer & Digital Sales Director, The Adecco Group
Nuria Giménez – Director Digital & Data Consumer Activation Europe, The Coca-Cola Company
Nuria Serrano – Brand & Creative Strategy Advisor.