In the digital age, with growing privacy concerns and the imminent elimination of third-party cookies , marketers are looking for effective ways to reach their audiences without violating user privacy. Sojern , the leading travel marketing platform, unveils solutions that help advertisers in the travel industry overcome the challenges of a cookieless environment.
Cookies are a kind of folder that collects all the information about a user 's actions on a website and stores it in their browser. This allows companies to identify this data and show them relevant ads , as well as monitor the number of times the person sees the ad.
“Adapting to this new paradigm does not mean the end of effective digital marketing , but rather an opportunity that pushes us to delve deeper into innovative iran number screening and respectful ways of collecting information about our audience,” says Jesús Ramírez Medina, Sales Director at Sojern.
98% of people who visit a hotel website do not convert on their first visit
For this reason, retargeting is a vital tool for the tourism business (and for everyone, really), although by mid-2024 strategies will be affected due to the elimination of cookies.
Far from seeing this as a brake, Sojern sees this new data protection regulation as an opportunity for marketing teams to create more valuable connections with their audiences . Here are some tips for dealing with this new paradigm.
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