Webedia and Anne Igartiburu launch UPEKA, a digital project on current affairs and well-being

[Mitu100@]

Created within the new strategy of Webedia Labels, Upeka can be followed on different platforms, with content created specifically for each social network. The first program will premiere on the YouTube channel on October 18, and will feature Vai (@Betweenmyclothes), Raquel Mascaraque and renowned psychologist Silvia Congost as collaborators.

Anne Igartiburu , one of the most popular television faces in our country, joins the digital ecosystem with the help of Webedia Labels with the launch of UPEKA , a digital project that will address current affairs and well-being issues with an entertaining and positive approach.

In this case, Anne Igartiburu is not only the face of Upeka, she is also a co-producer and works hand in hand with Webedia in defining the project, as well as in the poland number screening content and focus of the programs. With a long track record in entertainment formats on television, Anne is an intergenerational figure, with a great interest in content on well-being and self-knowledge, something she has developed for years on her personal channels. Now both audiences will be able to come together in Upeka, her new program that will premiere on October 18 on YouTube .

A multi-platform ecosystem
The programme will cover a topic of current interest and interest on a weekly basis with an always original approach. Both Anne and her collaborators, as well as the guests who attend, will talk about the things that happen, issues that concern society, others that excite them... all to help the audience get a little closer to the Upeka state each week, a Buddhist concept that marks the editorial line.