Google Search Console Performance

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The number of clicks
The number of impressions
The average CTR
The average position
You can then couple this data to have more detailed results by page or page type. This way you can identify pages with a lot of impressions but very few clicks. You can also see in more detail which queries bring you impressions or clicks for each page.


Measure your conversions
Conversions are the actions that we want to see carried out by Internet users. For an e-commerce site for example, the main conversion expected will be the act of purchasing. In this case, measuring your sales is an essential parameter to take into account for the growth of your business.

To measure these conversions in general, here are the main KPIs to evaluate:

Cost of Acquisition (CAC), or the amount you pay to hong kong phone data generate sales or customers. This KPI is essential to determine whether your strategy is profitable.
The number of conversions: how many actions carried out by your visitors are part of your objectives (downloading a commercial brochure, purchasing, etc.). These conversions can be configured in advance.
The conversion rate is the number of conversions divided by the total number of visitors (over a given period).
The percentage of indirect conversions allows you to analyze the behavior of the visitor before their conversion (did they come from a social network? Was they redirected to the site via one of your retargeting campaigns? How many visits to your site did they make before the final conversion?).
The average basket corresponds to the average amount spent by customers, calculated via: turnover divided by the number of orders.
The shopping cart abandonment rate measures the proportion of visitors who put items in their virtual shopping cart without completing their purchasing process, i.e.: the number of abandoned shopping carts divided by the total number of orders.
Evaluate the performance of your content
In order to evaluate the performance of your content, different data will be available on Analytics in the behavior section. It is indeed by analyzing the actions of visitors that you will have a more precise idea of ​​the relevance of your content. We advise you to analyze:
latter.