We've all heard the expression "The world of marketing is ever-changing," but sometimes it's not very accurate.
The world of marketing has already changed.
It's no longer just about predicting the future direction of marketing, because we've already taken it. Traditional methods in advertising don't reach audiences like they used to, but even at their peak, these practices manufacturing email list never considered exact sciences. It was all a numbers game that is no longer relevant. Newspapers and magazines are obsolete, and radio and television are in decline.
In their place came digital marketing. Simply put, it is the most effective way to promote a business today, and in general in the future.
Applying all traditional marketing practices is comparable to pulling out the old FM radio and hoping to pick up some other station. Digital marketing is like streaming your favorite song directly to your mobile phone - you target a specific audience and start getting ideal leads and buyers 24/7.
What is digital marketing?
Having already mentioned that digital marketing is very important, let's actually briefly explain what exactly it is.
Digital marketing is data-driven and targeted brand promotion using new technologies.
This term is a catch-all and can include mobile apps as well as podcasts and other forms of digital media, but the Internet is what brings together all the tools the agency uses.
Digital marketing is highly organized, highly targeted and delivers measurable results in real time.
No coincidences here. Strategies are tested over an extended period to see what works and what doesn't. Thus, results can be easily measured and the strategy can be changed immediately if necessary.
This is the approach in digital marketing. This is the approach when your brand relies on a highly qualified digital marketing agency.
What is a digital marketing agency?
A digital marketing agency differs from a traditional one in that it is usually focused on marketing for results in the internet space. Measurable marketing and return on investment (ROI) - this is the most important.
The goal of a digital marketing agency is not just to spend the funds for a certain time. To achieve quantifiable results, a team of strategists, consultants, creative people, programmers and developers is united. A digital agency is an engine for brand development and lead generation.
Digital Marketing Agency vs Standard Marketing Agency
These two types of agencies are at opposite ends of the marketing spectrum and sometimes only use traditional or fully creative techniques. Companies want a beautiful website, but they also need functionality that attracts users and makes them shop, i.e. a site that leads to real results - leads, purchases, subscriptions. Unfortunately, most agencies lack the qualifications and knowledge to offer both.
What should a digital marketing agency do?
So described, digital agencies sound like a place full of superheroes, but what do these people actually do?
Now we will introduce you to the three most important activities:
Digital marketing agencies improve your business
Good professionals have ways to drive your marketing from start to finish. Starting with defining brand needs and developing a strategy to maximize profit.
They will work with your company to improve efficiency and productivity. With their help, you will be able to more easily form goals and determine measurable results.
A focus on data and desired targeting will help define potential buyers, which are usually much more specific than the company intended. When you work with a digital marketing agency, you'll identify exactly who your ideal buyer is and analyze their path to purchase. As already mentioned, digital marketing is highly targeted.
When you know the exact goal, you will easily determine the benefits of direct communication with the ideal customer. Your unique selling propositions, which are in perfect sync with consumer desires, form bonds with the people who shop with you.
