Repurposing Content for Maximum Reach

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It is therefore not surprising to see that when a page has both text and a video, of people will tend to watch the video to learn more about a product or service hubspot, the state of video marketing in . Are these internet users lazy? You said so… video inspires action today, videos exist less and less for themselves, but are part of a more global strategy , the objectives of which can be diverse: make your brand known, promote a product or service, incite to action… to achieve these objectives, the video provides multiple levers: directly addressing the user, inserting a call-to-action button, redirecting to other content, etc.

Thus, of users take at french guiana email list 100000 contact leads least one action after watching a video ad : request a case study, contact an expert, forward the content to a superior, etc. On the web, these elements bring real added value to the user experience, which often results in a better engagement rate: the time spent on a page that contains a video increases which seals the first link in the virtuous seo chain and increases the traffic and visibility of your website.



People are more likely to share video content , especially on social media which, again, can only be beneficial for your visibility. a picture is worth a thousand words. what if, in the end, confucius had summed it up very simply, several centuries in advance? Some essential trends in the digital world, things are constantly evolving and at a speed that sometimes seems exponential. In fact, it is not always easy to distinguish ephemeral buzz from real underlying trends.