TikTok marketing – what does the future look like?

[jsarmin]

We have now gone through the cornerstones of TikTok advertising according to the MRACE ® model steps, effective advertising content, and thoughts on the advantages of TikTok as an advertising channel. Next, let's take a look at TikTok's future prospects.

TikTok's super popularity began to explode during 2019 and 2020, and TikTok as an advertising platform began to grow in 2020. TikTok has been under scrutiny for issues related to data protection, for example, but at the same time, the platform has managed to adapt to the regulations of different countries and solve its security challenges.

From a commercial perspective, the future of TikTok looks bright and promising. Even we here at SDM don't have a crystal ball, but I'll still highlight a few key things that could impact TikTok's commercial development in the coming years.

TikTok's user base has expanded and grown rapidly in indonesia phone data recent years, and it can be expected that this will continue in the future. In the future, the platform will reach even more people than before.
Continuous development of advertising tools: TikTok has been developing its advertising platform effectively recently, so further development is expected in the future. For example, targeting and measurement have developed rapidly, which in the future could mean that TikTok can be used effectively even with more limited budgets.
Algorithm Improvement: One of TikTok's biggest strengths is its ever-evolving and already strong algorithm, which allows for highly accurate targeting of advertising based on user behavior and interests.
Content development: TikTok already enables the production of longer videos, which can open new doors for brands that rely heavily on storytelling content, for example.
TikTok's investments in AI: Like all other players, TikTok has made and will certainly continue to make investments in AI and its development. This will most likely be reflected in advertising optimization opportunities, for example.
TikTok Shop: a feature that allows you to make purchases directly from the app. Shop is not yet available in Finland, but TikTok is constantly expanding its availability, so it may well be only a matter of time before Shop arrives in the Finnish market.