Tools of the trade`

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This is why the Dashboard was created : a graphical interface (also called a dashboard ) that displays all the key indicators (KPIs) relevant to a particular system or business process. These screens summarize information and data from multiple sources in an organized and easy-to-consult manner.

Want to read more about marketing KPIs? Check out this article " Marketing KPIs: measure your digital performance "

Of course, you need specific software for data collection and analysis. Some are free and some are not. You will therefore have to understand which web analytics package is best suited to your denmark whatsapp resource needs and provides the data most compatible with your needs. Remember that if you decide to change the analysis tool, you may lose the historical data of previous activities. Here are some of the main web analytics tools:

Visit the respective sites to see the features and peculiarities of each solution, and try using the "free accounts" of the different tools to evaluate the differences. Trying out different other tools helps to better understand what data we need and how web data analysis is presented.

Instead of jumping from one tool to another, we decided to invest in the Hubspot Marketing Hub , which not only allows us to keep everything under control, but offers powerful tools for marketing and sales automation, allowing us to optimize customer generation and sales process management (management of potential customers in the database, creation of automations, management of all social channels, blog, landing pages and reports on all online activities). All this through the application of inbound marketing methodologies .

So?
Monitoring, analyzing and optimizing is now a fundamental path for any marketing activity .

Digital marketing allows us to track easily and quickly, and allows us to continuously optimize our marketing strategies. If we use real data to help us make decisions, we will make better choices for our company.

With the use of user-friendly reporting interfaces and free and powerful web analytics tools like Google Analytics , there is no excuse for not knowing what is happening on your site or campaigns .
However, it can be easy to get too fixated on very specific data or metrics, often losing sight of larger trends. It is better to start with "macro" views, global, therefore trends and then move on to "micro" elements, more closely linked to the functioning of our website ... and then also allow the numbers to decide for you.