You can't reach everyone, even french polynesia email list 150000 contact leads google only has of the market! Targeting the wrong audience results in additional sales costs and wasted time trying to convince a contact who will never contract with you. Apply this advice, and your salespeople will be even more grateful. Don't confuse the issue : you need something concrete, business expertise, which will prove to your future clients that you are the one who knows the sector like the back of your hand.

Show that you understand their challenges, their needs and that your services and products have been built precisely to meet them. In addition, firmly refuse standard terms or copy-pasting from competitor pages. Don't choose too basic differentiating elements . If you find the same elements in a competing company, it means that the result is not there! You have to put the value proposition back on the table and start again. Creating your own value proposition: a false good idea? As we have seen, this creative work is not instantaneous.