«It's just the opposite, writing in a persuasive way so that people read and buy is the most important thing in an online business. You can have a great product, a great service, even a great positioning, but if when people see your website, you don't manage to get inside their heads, there won't be any sales, at least not nearly as many as there should be if you write persuasive texts.»
With online business abandonment rates exceeding 90% in the first two years of life, Isra Bravo is sure of the importance that texts play in this data: « It is obvious that with good copywriting the failure rate in online businesses would be different. I have worked on projects where simply by applying good copywriting on the page to attract subscribers we have multiplied conversion by 10. With the same advertising budget we have achieved 10 times more subscribers. Copywriting has enormous power».
«However, it is important singapore number screening not to be afraid and not to try to please everyone. You need to be creative and not try to sound neutral in order to try to please or be liked by everyone because basically what you will find is the indifference of the market.»
Although it is very fashionable now and people are starting to give it a lot of importance, Isra Bravo does not agree with this concept of fashion that many now attribute to it.
« No, not at all, it is not a fad at all. Another thing is that now, thanks to the boom and the opportunities offered by the Internet, many people are discovering it, but it is not a fad. I don't like fads in business and people who chase fads to make money generally waste time, as well as money, of course. Copywriting is something very old and it will continue to be here as long as we have something to tell and sell.»
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