Invest in your Employer Brand

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If you can’t answer one or any of them, it’s possible you haven’t given enough thought to your employer brand. That’s not a luxury you can afford to take any more. Employees now look at the employer first, instead of the other way around. In fact, 58% of global candidates stated that company brand is more important to them than it was five years ago.

Creating or adjusting your employer brand starts with your current employees and moves france whatsapp phone number outward. To appeal to and create personal connections with top job candidates, you must have an incredible company culture. In fact, 19% of executives said new hires leave because they don’t like their organization’s culture. Company culture creates positive impressions from the first time a job seeker interacts with your brand.

You can also use a well-developed company culture as a jumping-off point to start a connection with a candidate. Discuss the company’s values with them, explain what personalities usually thrive in your workplace, and ask them what they’re looking for in terms of culture. This will give you crucial insight into their personality[MK1] .