The Impact Of Social Media Strategy On Branding

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Social media strategy is not always about the number of followers you have or the likes/shares you get for your submissions. From a small business perspective, these are vanity metrics that do not necessarily convert into actual sales. Having said that, your social media strategy can define your brand and could have a long-lasting impact on the way your business is perceived and consumed by your target customers.

Do Small Businesses Really Need A Brand?
Branding is not something only big businesses like Nike and Coca Cola have to worry about. How consumers perceive your brand defines the kind of buyers you attract, their average purchase volume and also their loyalty to your germany whatsapp phone number business. A small business that grows its social media following by offering a lot of exclusive discounts to its followers could end up establishing itself as a low-cost brand. Such a strategy would attract coupon hunters to your business who are seldom loyal and are likely to jump ship when you begin focusing on profitability. In short, your marketing strategy that includes what you do on social media can impact the way customers look at your business and this drives your bottom line.

Building a Trustworthy Brand Through Social Media
Building trust is one of the key objectives of any marketing campaign. Your social media engagement could define your brand among customers. As pointed out earlier, a business that relies on aggressive discount campaigns to acquire social media following may end up attracting the wrong kind of customers to their business. But this is not all. Businesses rely on social media groups to spread the word about their product among target customers. But blatant self-promotion on social media groups comes across as spammy and could bring down the trustworthiness of your brand.

Branding And Social Media In Search Rankings
By now, it has been well-established that your social media reputation (likes, tweets, etc.) are not really a ranking signal for your search engine presence. However, there is a direct correlation between social media visibility and search rankings. Web pages that attract a lot of social media attention eventually end up getting linked organically by viewers who own their own websites. This helps to rank your site better on search engines.