What is Consent Mode and how does it work?
Consent Mode is a tool developed by Google that allows websites to adjust the behavior of Google tags (such as Google Analytics , Google Ads, etc.) based on users' consent regarding cookies and other tracking technologies . This means that companies can control how user data is collected and used on their websites, ensuring compliance with privacy regulations and offering a more transparent and personalized user experience.
The Consent Mode works by collecting the user's consent status via a banner or pop-up on the website. Depending on the user's preferences expressed through this consent, Google tags will be activated or deactivated, which will affect data collection and conversion tracking.
Experts in privacy policies and good web positioning practices
As experts in digital turkey number screening marketing and SEO , at Digital Group we understand the importance of complying with privacy policies and data protection regulations. Our focus is on ensuring that businesses comply with these regulations without compromising their ability to track and measure the performance of their digital campaigns.
We stand out for our experience in implementing consent solutions such as Google's Consent Mode V2 , ensuring that our clients can maintain an effective and legally compliant online presence.
Google’s Consent Mode V2 update introduces several new features and significant changes from the previous version. Some of the highlights include.
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