A Strong Brand Identity: What to Do and What to Avoid

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Brand identity is a crucial factor in the company-customer relationship, because it weighs on communication and the perception that the public has of the brand itself.


If your brand identity isn't solid, all your efforts to promote your business and ultimately increase your business volume can be undermined.

Let's try to understand where mistakes can nest and what are the australia email data solutions to build a strong brand identity .


The brand characteristics must reflect the company values


This may seem obvious, but it can become an initial mistake that spreads like wildfire in subsequent marketing activities.

The brand must communicate the company's values ​​in every detail, because you cannot create a solid identity if you lie to the customer.

The naming, logo, payoff, paper and digital materials for internal and external communication must tell customers and prospects who the company is .

In the initial phase for the creation of a new brand it is essential to analyze:

Company Mission and Vision
Buyer personas
Tone of voice
Competitor brands


The promises that the company makes through the brand must be kept and to do so it must be clear about each point of the list.

If a brand communicates ecological sensibilities it must demonstrate that it respects the environment, otherwise the customer will feel cheated and will no longer buy anything offered by it.


Download the eBook: How to Build Your Own Brand Identity

Invest in brand design


brand identity


Trying to save money on branding is a bad idea. Leaving this delicate task to an unqualified person for the sake of spending a minimal amount can cause a series of subsequent expenses .


Poor brand design causes problems, and problems cause costs to fix.

Investing money by asking for the intervention of branding experts brings significant benefits deriving from a clear, solid, effective brand identity .