Will iOS 15’s New Privacy Revolutionize Digital Marketing?

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During WWDC 2021, Apple’s annual developer press conference, details on iOS 15 and iPadOS 15 were revealed, as well as watchOS 8 and macOS Monterey.

In short, the innovations concern the granting of users total control over their personal data and this has generated, as a consequence, important repercussions in terms of planning of Digital Marketing actions in relation to companies.

Let's try to understand more about this topic.

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What are the most significant changes in Apple's new course?


privacy ios 15

Apple's mobile operating system (iOS15) was launched on September 20, 2021, including - as anticipated - several new features in relation to privacy management.

Let's talk specifically about the features:

Mail Privacy Protection that prevents senders from seeing if and when a recipient opens an email in Apple Mail. Not only that, the system hides the recipient's IP address, so senders cannot determine the target's location.

Hide My Email is a shield that prevents apps and websites from seeing your real email address. To do this, Apple generates a unique, random email address that forwards emails to your personal inbox. In other words, Hide My Email allows services to contact you without receiving your private email address.
Please note : These changes affect all email providers that send email to Apple Mail users.