Content Marketing Trends 2022

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Over 1000 global experts interviewed by HubSpot have given a clear picture of what the content marketing trends will be in 2022.

As always happens in the world of marketing, everything changes and you have to keep up to continue promoting brands and products in the right way.

You might be interested in: "Advertising Statistics 2021: Let's Analyze What Happened "

Content Marketing Today and the Future

content marketing 2022

To predict what will happen in Content Marketing 2022, you must first japan email data understand what strategies and contents were used by marketers during 2021.


HubSpot's report tells us that marketers primarily used:

Influencer Marketing
Short format video
Virtual Events
Inbound Marketing
Designing websites for mobile devices
Experiential Marketing

These marketing efforts worked well in 2021 and will certainly continue to do so in 2022, as marketers say they will spend the same or more money in the new year than they did in the previous year.


Let's look at the data that outlines the trends:

30 % of social media marketers plan to invest more in short-form videos than any other social media marketing strategy in 2022.
33 % plan to leverage short-form video for the first time in 2022.
31 % of marketers are currently leveraging virtual events.
9 % of marketers plan to use virtual events for the first time in 2022.
17 % of marketers leveraging virtual events will reduce their investment in 2022.
23 % of marketers will use inbound marketing for the first time in 2022.

In the HubSpot survey, influencer marketing was listed as the method that brings the highest ROI .