Increase user engagement

[Ashik Sarkar9]

Increase user engagement
Video content is easier to consume, which is why videos on platforms like YouTube, Instagram, and TikTok get billions of views each month.

To boost user engagement in your email campaign in 2024, make video one of the visual elements to include in your emails.

It could be a demo video that showcases a cool feature of your product or a video about how your product can solve your audience's problem iran telegram .


Adding Videos to email campaigns
The cool thing about adding videos to email campaigns is that it increases the forward/share rate of your email. When your audience likes a video they saw in your email, they tend to forward or share it with their friends, just like on social media.

Fortunately, many email marketing programs allow you to embed videos in your emails. These can be YouTube videos or videos hosted on other platforms like Vimeo or Wistia.

I recommend YouTube videos because users are familiar with the platform and can easily interact once they see them.

Another is that you can drive traffic to your YouTube channel when you embed videos in your email campaigns. It's like using one stone to kill two birds.

#4. Illustration - Explain an important concept
Try illustrations if you feel that a video, image, or infographic won't help you explain an important concept in your email. This can be an artist's drawing, a photograph, or a collage to represent facts and details.


Illustration - Explain an important concept
Guide your audience, especially those who don't enjoy reading, to take a desired action.

#5. GIFs - Add more movement
GIFs are eye-catching visuals. When your audience opens your email and notices movement in your visuals, they are quickly drawn to it. And it's always useful to show your audience the action you want them to take.

Check out the GIF included in the email I recently received from Fiverr:

fiverr GIF - Add more movement
They are on a campaign to show affiliates how to choose a plan from their restructured commission plans.

Without reading the entire email, the GIF already captured my action and explained the action expected of me.

On platforms like Giphy or Ezgif, you can create GIFs and embed them in your emails. Keep your GIF file size small (less than 1MB) so that it doesn't affect the loading time of the email.

#6. Emoji - Headline and Text Holder
If you want to increase the CTR of your email campaigns, then emoji is a type of visual you should include in your subject line.

Complement a captivating subject line and entice your subscribers to open the email once they receive it and not wait for a later time, which can cause them to forget about it.

Think of emojis as parsley on top of the sauce. They help to dress up an email and make it appealing to your audience.

This graphic symbol can be used to express emotions in emails, prompting your subscribers to act with urgency.

The screenshot below is a clock emoji in the subject line of the email one of the SEOs I follow sent me.


emoji in email subject line
You can see that the subject line and emoji created a sense of urgency. The “Q&A starts in 15 minutes” section, and the emoji is for me to prepare and not miss it.

Add an emoji to your email subject line or anywhere else in your message, as long as it makes sense. Email marketing platforms have this as a feature, so you have plenty to choose from.

Let's say you have a gift in your email, and the goal is to get your audience to open the email and claim it. You can add a gift emoji in the subject line of your email.

So:

Adding gift emoji in your email subject line
#7. Customer Testimonial – Build Trust and Increase Conversion
Customer testimonials are a type of visual element that clears up any doubts potential customers have about your products and services. It builds trust and increases conversion rates, and is very useful when running a promotional campaign.

Use AI writer tools to create authentic and persuasive testimonials that resonate with your audience.

Your audience will feel compelled to take the desired action when they read how a customer has gained value from your product.

Adam Enfroy, in his email campaign to get more sales for his course, included a testimonial from a customer who purchased his product:


customer testimonial
The goal is to convince more people interested in your course to take action.

Collecting testimonials for your email campaign is easy. Ask your customers to share honest feedback about how your product helped them solve a problem or achieve a great result.

It can be in a private Facebook group, on Telegram or even through a personalized email.

Take screenshots and include them in your next promotional email to serve as social proof .

#8. Image Map - Create Clickable Images
Use this visual to get your audience to buy by clicking on the product image. It's a great tool for email product advertising as it highlights key product benefits and discounts you're offering. You can even use it to create an interactive product catalog or store location.

Check out an example in the email I received from Wix:

image map
#9. User-generated content: spread the good news from satisfied customers
Many email marketers overlook this type of visual content. But it is a powerful way to advertise your product. Here, your audience helps spread the good news about your product, and it is up to you to include them in your email campaigns to give them a wider reach.

You can capture these types of images on social media platforms like Instagram and Facebook.

testimonial
Use social media monitoring tools to keep track of when your brand is mentioned. iran telegram
Check them to see if they are UGC that can be useful in your email campaign.

#10. Screenshots - Highlight specific benefits
Visuals for email campaigns can include a screenshot highlighting a specific advantage your product has over its competitors.


Screenshots - Highlight specific advantages
When promoting your products to your audience, remember that they will be comparing you to your competitors. You need to highlight why you are better and save your audience the stress of making a series of comparisons, which may cause them to switch to your competitor.

Let's say you've added a feature that your competitors need to add to their product. Take a screenshot and add it to your email campaign, where your audience can easily see it and get their attention.

Conclusion
Achieving impressive results from your email marketing campaign in 2024 requires rethinking and implementing strategies that make your audience see your products and services as the best solution to their problem.

Start by understanding the types of visual elements and when to use them in your email marketing campaign.

From images and infographics to screenshots, we show you how they help build trust, credibility and drive conversion.