7 secrets to retaining repeat customers

[SakibIslam&8]

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When you build a successful CX, customers remember positive interactions and, as a result, do business with you again, which is the fundamental core of Inbound Marketing .

But how can you provide a pleasant experience that inspires repeat customers? And how do macedonia phone number material you know who your repeat customers are?
In this post, we will cover the following topics:

What are repeat customers?
Why are repeat customers important?
How to identify repeat customers
7 Secrets to Getting Repeat Customers to Stay with Your Brand, According to Consumers
11 Statistics About Repeat Customers


What are repeat customers?

Repeat customers are those who do business with you again and purchase your products and services. They are also called loyal customers.


Why are repeat customers important?

Repeat customers are important because they spend more money with your business and engage in word-of-mouth marketing to promote it to other users. Plus, it costs less to retain an existing customer than to acquire a new one .

How to identify repeat customers

The best way to identify your repeat customers is to monitor your loyalty programs and calculate customer lifetime value ( CLTV ).


1. Customer loyalty program

Your repeat customers are those who have gotten the most value from your loyalty program, regardless of the type of program you have.

For example, if you have a points-based program, your repeat customers will have the most points. On the other hand, if you have a punch card loyalty program, your repeat customers are those who have their cards filled out and ready to redeem.


2. Customer lifetime value

As a refresher, customer lifetime value (CLV) tells you how much revenue you can expect from a single customer over the entire time they do business with you. Returning customers are those with the highest CLTV because they’ve spent the most.

With that in mind, what inspires customers to become repeat customers who use your loyalty programs and have a high lifetime value? Hubspot surveyed consumers to find out what motivates them to stick with a particular brand. Below, we’ll take a look at their perspective.