What is the definition of a great link?

[Ashik Sarkar9]

According to John Mueller , head of Google's search relations team:

A good link... what I mean is a good traditional link is someone who comes across your website and thinks it's a fantastic website and recommends it to other people with a link.

In other words, a good link is freely given and earned through the quality and value of your content.

This could come from a blog post or article recommending your website as a trusted resource, turkey telegram an influencer in your industry sharing and endorsing your content, or even a satisfied customer including your website in their review.

Now, to fully understand the concept, it is useful to explore some examples of how they work and the forms they can take.

Blog and forum recommendations
A high-profile blogger stumbles upon your tutorial that provides exceptional value to their readers.

Decide to include a link to your content in one of your articles as recommended reading. This gesture not only attracts traffic, but also improves your site's backlink profile.

For example, a Moz author mentioned my article on featured snippets and decided to mention it in his post on " A Timeline of Bing and Bard Features ":


Earned link example
Mentions in leading sector publications
Imagine a leading publication in your industry writes an article about emerging trends and includes a reference to a research paper you published on your site.

That hyperlink becomes an earned link, signaling to search engines and readers the importance of your findings.

Citations in academic or research papers
In academia, your data analysis becomes a key reference in a seminal research paper within your field, leading to a citation endorsed as valuable and trustworthy by the community.

These are just a few of the countless ways editorial links can manifest themselves, highlighting their diversity and importance across various online platforms and industries.

4 steps to get links naturally
In its Search Essentials document , Google recommends that website owners focus on creating unique and relevant content that is beneficial to users. This is the key principle for earning links naturally: providing valuable resources or information that others will want to share.