Content Marketing for the Food Industry

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Although when we talk about Content Marketing we often refer to B2B markets –Business to Business or companies that sell to other companies- today I wanted to reflect with you on what content marketing can mean for the food industry .

According to the Content Marketing Institute, 86% of B2C companies invest in Content Marketing regardless of their size or industry.

86% of B2C companies invest in Content Marketing regardless of their size or industry.

Furthermore, according to buy bahamas whatsapp number database a study by the Custom Council, 72% of marketers think that Content Marketing offers a better ROI than magazine advertising and 69% think it is more effective than direct marketing and press.

The case of Chiplote
One of the cases I like the most is the Chiplote case . Chiplote is a Tex-Mex food chain. Mexican food, but American style. Chiplote is publicly traded and has a presence in the United States, the United Kingdom, Canada, Germany and France.

chipote

One of their specialties is of course guacamole. Well, last summer, Chiplote made its guacamole recipe public . Releasing the recipe made a lot of noise. The national press, social media, everyone echoed Chiplote's guacamole recipe.