A Winning Example of Brand Journalism
Red Bull, the famous energy drink company “that gives you wings,” tells and spreads its brand by focusing on extreme sports and life lived beyond limits. Since 2005, it has decided to transform itself into a publishing house and publish a series of magazines . Instagram Marketing, or how to communicate a brand on one of the most popular social networks in the world.
Instagram has over 1 billion monthly active users who scroll through their home feeds, like comments, and respond to posts regularly.
Since the consumer 4.0 has intensified its presence on the IG platform, brands, professionals and companies have decided to invest more in Instagram Marketing.
✓ Over 60 percent of users log into Instagram daily.
✓ 69 percent of Instagram users are under the age of 35.
✓ Instagrammers like over four billion posts every day.
Having a strong presence on Instagram chinese overseas asia phone number data is a smart move to strengthen your digital marketing strategy. It is an extremely effective way to connect with your audience and increase your brand awareness .
When developing your social media strategy, dedicating some efforts to your Instagram Marketing will bring favorable results to your overall business goals.
Whether you’re a large business or a small business, these tactics will help you effectively leverage Instagram to:
implement follow-up activities
Increase engagement and ROI of your strategic marketing plan
reach new niches or market segments.
Here are 5 ready-to-use activities that will boost your Instagram Marketing
1. Hashtags are a must have
Using hashtags is vital to your Instagram marketing because it allows other users to find you, even if they have never heard of you before.
You have the opportunity to reach a larger audience, increase the exposure of your content and open up new networking opportunities . Including hashtags in your posts is a must if you want to extend the visibility of your content.
Two very interesting tools to consider to find out what hashtags are trending in your niche are Top-Hashtags.com and Hashtagify.me .
Through these apps, you can learn about trending hashtags, how many posts are currently using those hashtags, and see examples of how they are being applied.
INSTAGRAM MARKETING TIP: Check the hashtags your influencers and competitors use in their posts. Find out which ones work best by looking at the level of engagement each post generates.
