How to Optimize URLs for SEO

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One way to ensure that your pages rank higher in search engines and get more traffic from Google is to optimize their structure.

Follow these steps to get it.

1. Use the HTTPS Protocol
HTTPS protects your visitors' sensitive information from attackers. It has also been a minor ranking factor for Google since 2014 .

If your website still runs on HTTP, encrypt your website with an SSL (Secure Sockets Layer) certificate today.

You can get one from your hosting provider.

Most hosting companies, including GoDaddy and buy japan number database Bluehost, will help you obtain and install an SSL certificate for your website.

2. Avoid Using Subdomains
Using “www” as a subdomain has no effect from an SEO perspective.

Many people have started to skip it because it is not necessary for the website to function.

Additionally, if you remove the "www" from your URLs, they will be much shorter and simpler, which means they will be easier to type into the browser.

As for other subdomains for the purpose of organizing content into sections, our advice is to use subfolders instead of subdomains, especially if you want them to rank well in search engines.

This is a hotly debated topic in the SEO community.