relationship with your product and company. (Note: Indicators are built by reflection. You form parameters for success by looking at the characteristics of your best customers — those who have historically realized the most value from your product and brought the most value to your business. Find out more about what you can learn from the past in order to create your ICP here.)
Importantly, the firmographic information you include is list of argentina consumer email not a set of pain points (though some may be a leading indicator for pain points). For instance, let’s say your product helps other businesses manage complex employee pay packages. While a company with 100 employees needs it, a company with five employees probably doesn’t. You won’t include “Needs help managing pay packages” in your ICP. You’ll include “Size: >99 employees.”
Firmographic fact indicates fit.
Why is that important? Well, the benefits of understanding and defining your ideal fit accounts are astounding.
Download our Field Guide to Buyer Personas to start crafting accurate personas for your business.
Acquisition and Retention Using the Ideal Company Profile
Key benefits of developing and using ICPs fall into two categories:
Immediate efficiency and satisfaction gains
Deeper, longer-term strategic acquisition and retention plays
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