Sounds impossible right? This is because, in today’s world, your customers will not wait for days to hear back from you. You have to utilize communication channels for instantaneous support and connecting with your customers on the go.
Now, there are countless communication platforms that your customer Austria Phone Numbers can use, you cannot hope to include all of them in your marketing and sales engagement model. But WhatsApp is one such platform that is hea
One of the ways to use WhatsApp for your business communication is to utilize WhatsApp API, a robust backend program designed by Meta to allow you to send personalized WhatsApp messages at scale. Having said that, let’s look at what WhatsApp API is and how you can get it for your business.
What is WhatsApp API?
WhatsApp API is a part of the WhatsApp Business Platform that is built for businesses of all sizes allowing them to streamline conversations across WhatsApp. Also, sending bulk messages is just one aspect of WhatsApp API.
With the WhatsApp API, you can customize your WhatsApp outreach however you want. Unlike the WhatsApp Business app where you are restricted to the number of functions you can use, you can use the WhatsApp API to set up canned responses, build AI chatbots, and craft tailored conversation flow to best match the requirements of your audience.
However, there is one thing you have to remember if you want to include WhatsApp API in your outreach strategy. WhatsApp API, as the name indicates, is an Application Programming Interface (API) and doesn’t have a frontend UI.
What that means is you cannot use the WhatsApp API on its own as you cannot interact with it without a UI. You have to integrate it with a marketing platform to use it (more on this later.)
