Whereas the second option is closer, so in case something

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So, now we have a definition. Local marketing is a set of tactics focused on a specific group of people that live in a particular place. That can be a whole state or just a small town. By talking only to those that are nearby, you optimize the chances of getting them forward through the buyer’s journey. It’s a very smart way to deal with big competition.


Now, let’s analyze the customer’s perspective: consider if you as a buyer have the india car owner phone number list chance to buy a product from a big company that’s miles away from you and also have an opportunity to buy from a small business that’s close to you. By the way, for the sake of this example, both offer good solutions. The first option is a big brand, sure, but they are farther.


unexpected happens with your product, you can easily and quickly get them to look at it. After all, they’re just a few blocks from you. Since it’s that easy and fast to contact and get solutions, close alternatives are more attractive and reliable. Sometimes, the user only wants to have a great experience without having to go all the way across the state or the city, for instance.