You can create a company that others are proud of

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Instead, it explores four strategies that help with the overall growth of a company: Market penetration: The strategy of increasing sales with existing products in an existing market. Product development: The strategy of creating new products to introduce into an existing market. Market development: The strategy of using existing products in a new market. Diversification: The strategy of entering a new market with new products. Many of the Fortune 500 companies are successful because they’re using these strategies and managing the risks involved with each.


Market penetration is the lowest risk and one that most companies use more investor phone number list frequently. Those that really want to push the envelope will use diversification as it is risky but can have a great payoff. Disney is a great example of how they’ve used diversification because they have branched out into non-cartoon characters to attract new audiences with new products. When you can look beyond revenue, you can create a company that you’re proud of.


And you can lead by example. With the examples from the Fortune 500 company, you can see that true growth is defined by so much more than their revenues, their profits, and the percent of change from year to year. While it can seem impossible to focus on anything beyond revenue, it is possible by creating a story that people cannot ignore.