The company also offers products in sporting goods, hobby supplies, music and books (56%), electronics and appliances (54%) and health and personal care (43%) hold leading positions. Still the largest online retailer in the U.S., more than 200 million users worldwide pay for an Amazon Prime subscription, which provides subscribers with faster shipping on products, discounts and first-hand promotions, as well as the company's streaming service.
PYMNTS data clearly illustrates Amazon's lead, with chinese overseas british data a 15% share of the space as of the fourth quarter of 2022, slightly higher than the same period in 2021, while rival Walmart's share declined. As a result, research shows that Amazon remains the top destination for U.S. consumers, accounting for nearly half of all online transactions in the U.S. in the second quarter of 2021 and 2022.
COVID-19 a key factor in Amazon's drive to boost online commerce dominance consumer retail spending, that number has been declining for years. Amazon's retail consumer spending peaked at 8.1% in the fourth quarter of 2021, while Walmart's share declined, to 8.2%. Amazon is slightly ahead of Walmart in terms of total consumer spending, with a 3.1% share in the second quarter of 2022, compared with its main competitor's 3% share.
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