5 Options for Using POS Materials

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All POS materials are divided into several categories depending on how and where they are located.

In the exterior design area

These are primarily signs, pointers, shields, stands, sidewalk graphics. They are needed so that potential buyers know about the existence of a retail outlet.

In the entrance group

This type of advertising includes signs, various malaysia email data stickers on glass and display cases, storage lockers, posters (for example, with images of goods and prices or with information about promotions), signs with work schedules, stickers with information about the availability of non-cash payment methods, etc. They are located directly at the entrance to the store and should contain the most selling information.

In the sales area

5 Options for Using POS Materials

POS materials for a retail space are floor graphics, wobblers, stickers and jumbies. They serve as a kind of customer guide, showing the way to the product that needs to be sold, their task is to lead a person to a specific product. By hanging signs, creating navigation using POS materials, you instill in the client the need to take a certain path in the store, making him spend more time there.

In places where goods are displayed

Placing POS materials right next to the product shelves (or even instead of them) is a fairly common and familiar technique. The manufacturer wants to highlight its product among others and uses various eye-catching objects for this. As a rule, when talking about merchandising, these are the materials that come to mind. This is one of the most striking and understandable examples of POS.

In the checkout area

At the store's checkout there is always a certain set of small goods, the purchase of which is generally not planned by customers, i.e. is impulse. The marginality is very high. That is why a large number of advertising materials (stands, coin holders, displays) are always concentrated in this area.

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POS Materials Tasks with Examples
In addition to the main tasks mentioned above, POS materials also have several secondary ones.

Product highlighting

A product placed on a special branded stand will be much more noticeable than its analogue. Bright design is intended to distinguish the product from competitors, even if they are located next to each other on the same store shelf.

Reminder of the need to purchase

Often, materials that perform this task are found in the checkout area. By placing advertising there, the company reminds the customer of the product that he could buy (chewing gum, chocolate bars, batteries). Often, this category of goods has the highest markup, so they need the right advertising.

Speed ​​up the time it takes to make a purchase decision

POS materials attract customers' attention to arguments in favor of purchasing a product: promotions, gifts, discounts. A special price tag informing about a price reduction is very likely to make you pay attention to the product and make a choice in its favor.

The well-known company Gillette used more than 20 types of POS materials during an advertising campaign for one of its razors. They were located at different points in the store along the customer's path, starting from the entrance and ending at the checkout.

Zoning, navigation and merchandising

POS material placement areas are of great importance, because they are needed to guide the buyer to the desired product. The client should be comfortable in the store and find it convenient to find what he came for: this increases customer loyalty.