If you want to understand how to define web content for a content marketing strategy, you've come to the right place.
I want to tell you that when I started working in the world of content marketing, many of the talks and presentations were aimed at the business of attraction marketing or inbound marketing.
For several months, I attended events to try to understand why they said that "content is king" from the perspective of digital marketing and my surprise was overwhelming.
On the one hand, no one could explain to me the reason for this statement and what the relationship was between web content and digital marketing strategies .
On the other hand, my questions about the increase in investments in Google and Facebook, even more so when in developed markets, entities such as the Content Marketing Institute (CMI) said that investment in content exceeded investment in online advertising.
Clearly, there was an equation that did not match what was happening in digitally developed markets.
After much analysis, I set out to develop buy oman number database a mathematical model that would reveal the impact web content strategies can have on site traffic.
We use this model every day and it has proven to be really efficient.
The fundamental premise of a good content marketing strategy must take into account 3 fundamental points:
A good analysis of keywords and CPC.
A good distribution strategy .
A good SEO strategy.
If you are reading this article, I want to explain these 3 points to you in two steps so that you can consider them in your next strategy or, if you still don't know how to start working with content, you are clear about the path to follow.
My first recommendation when I start working with a brand is that you shouldn't do the work based on intuition.
It is a serious mistake to do so, because if you do, your results will be a complete disaster, the way to avoid it is to use the model that I want to explain.
Define your website content based on CPC analysis
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