Who is your Facebook competitor?
If you ask an entrepreneur who their competition is on Facebook, you often hear the names of their actual real-life competitors. If you are a dentist, you compete with other local dentists on Facebook. Makes perfect sense, right?
However, if you ask this question to Chad Wittman (founder of EdgeRankChecker , a Facebook statistics tool with over 550,000 connected pages), you will get a very different, even somewhat surprising answer. Chad introduced the principle of 'Fan Overlap'. In short: the fans of your pages are also fans of other pages and between pages there is sometimes an overlap of fans.
Which pages do you have fan overlap with?
The moment buy canada whatsapp number database you and another page 'share' one or more fans, you are each other's Facebook competitor. After all, you are fighting together for a spot in the same newsfeed(s). And if the content of the other page is seen as more relevant (EdgeRank) by Facebook, you have lost the battle.
Photo courtesy of Fotolia
Photo courtesy of Fotolia
Chad's tip is to figure out which pages you have the biggest overlap with and make sure you post at different times and don't compete with them. For $50 he can tell you which top 5 brands you have fan overlap with, but I seriously doubt that this data is really valuable. After all, you have to figure out which pages post at fixed times and plan around that, which is basically impossible. Plus, you have overlap with so many pages that I wonder if this will do anything. Still, the principle of Facebook competition is interesting. I'll come back to that later.
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