It is used to increase the probability of purchase

[adiba jahan]

In Top of Heart positioning, affection creates loyalty based on emotional factors rather than rational or intellectual ones. The brand is not subject to market elements as Top of Mind is; therefore, Virtues of Top of Heart This concept will help you understand the needs of your customers even before they do. It will also provide you with the following advantages: Deeper knowledge of the customer. Not only material data, but also thoughts, projections and objectives. Humanize your community. Stop seeing the customer as a number. Give them the status of a fundamental pillar of your business. Give value to their feelings, to how your business makes them feel. Strengthen loyalty. A close bond with consumers ensures conversions. In addition, a satisfied customer tries to convince their environment of the wonders of your brand.

Unconditional love forever. The buyer who falls job seekers phone number list in love with your product will never abandon it. They will try to stay with you even if small problems arise, such as a price increase, for example. Sincere and direct communication. A special bond allows you to speak confidently with your audience. And they with you. Humanizing the company on the part of the client is a basic step to strengthen the bond. Apply it in your marketing strategy The Top of Heart can be the key to strengthening the ties that exist between consumers and your brand. A good story can build loyalty more than you think. A strategy based on this concept will help you differentiate yourself from the rest and will serve to show your identity and values. The key points are the following: Reflection. Identify those things that make your potential users feel, vibrate and act.