How to define your SEO strategy?

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How to define your SEO strategy
Do you want to define an effective and sustainable SEO strategy ? You are right! SEO optimization is essential for a website.

SEO (Search Engine Optimization ) is a digital strategy that includes all the practices for positioning a site in the main search engines .

When you know that 97% of web experiences start with a search engine, you understand the importance of working on an SEO strategy . Contrary to popular belief, this is also true for B2B companies: B2B marketers with blogs register 67% more potential customers!

Want to implement an effective SEO strategy? Follow the guide and build your SEO strategy step by step.

Table of Contents view
How does SEO work?
Search engines aim to catalog all the content on the web to offer south africa phone number data users those that best meet their expectations.

To position all this content, search engines, like Google, use robots that “crawl ” the pages: they explore a page, retrieve all the information and visit the links on the page to navigate from one page to another.

Once the pages are registered they are indexed ..

In order for your content to be considered the best response by search engines, there are some rules to follow that must be part of an overall SEO strategy.

SEO Analysis Banner
Steps to follow for an effective SEO strategy
Define your goals
Before you do keyword research , it is essential to know who you are targeting.

The first step of the SEO strategy is therefore to define:

Target audience ( buyer personas ): Who is my target audience? What are their expectations, needs? What problems do they encounter on a daily basis? What vocabulary do they use (it may be different from your expert vocabulary)?
Their buyer journey: is the process through which each customer discovers their needs, considers and evaluates different solutions and decides to purchase a new product or service to satisfy them. It is therefore necessary, for each of these phases, to offer the visitor appropriate content.
For each step (discovery, consideration and decision) ask yourself what type of content is most likely to interest your target.
generation leads buyer journey
Produce relevant content
What is relevant content? It is content that meets the visitor's expectations and problems when they need it most. Keep in mind that Internet users are bombarded with information, advertisements, emails, most of which do not interest them.

Your content must make a difference ! Write something worth reading.

To produce relevant content, start by choosing the right keywords to target—the keywords your audience is likely to use in their searches.

Also remember to check the relevance of your keywords. This means studying search trends, query volume (potential traffic), competition on the keyword and therefore the difficulty of positioning.

Explore the topic further by listing all the keywords from the same semantic field as your main keyword. If your main keyword is “print advertising,” the keywords “poster” or “flyer” will be useful.

Finally, consider “ long tail ” keywords , which are certainly less popular but also less competitive. It is easier to position yourself with a keyword like “family trip to the Caribbean” rather than “travel”.

Search engines interpret search intent more than keywords. If you type “yellow baby chicken,” Google returns pages about chicks when you didn’t enter “chick” in your search.

And if you don't have the internal resources to produce your own content, rely on an editorial agency.