So: test the effect of social proof

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Effect depends on product type
A second situation where social proof is negative for conversion has to do with the type of product. With one product you are proud to buy it, but with the purchase of other products you do not show it off. When buying a brand new car you are inclined to trumpet it, but when you take out a loan this is not the case. You prefer to keep that to yourself. This difference in type of product also influences the effect of social proof.

Research by Online Dialogue showed that social proof has a negative effect on taking out a loan. In this case, using this technique resulted in significantly fewer loans being taken out than when social proof was not used.

So be careful when using social proof for products that fall into the category of 'socially undesirable' or 'socially unacceptable'. In this buy hungary whatsapp number database case, it is possible that its use will have a negative effect on sales. If you are unsure which category your product (or service) falls into, do a test to measure the effect of social proof on conversion.


Social proof is a powerful technique that can encourage your website visitors to exhibit desired behavior. It is therefore an effective persuasion technique that can ensure more conversion on your website. But beware: research shows that social proof does not always work positively and can also have a negative effect.

It is wise to test the influence of using social proof on the conversion of your site. For example, use an A/B test to investigate whether social proof actually contributes to your sales results. After all, you now know: social proof does not always work positively.